Without getting too techy, a qr code is a 2 dimensional bar code which has been around in the Far East for some time but has only recently been more widely adopted. They are a fantastic addition to any advertiser's marketing strategy as they allow you to programme up to 300 words of text into a code which can now be scanned by your customers' smart phone. You can include information on special offers, discounts, your web presence. If you include your website a customer can scan the code and tap the screen to be taken directly to your website, blog, facebook account or twitter page.
Visit the apple app store and down load a scanner for free then try it out on this image. Have fun!!
